• Fee Johnson

Top Tips for building a great marketing strategy by Liane Oomrigar

“For a business not to Market is like winking in the dark. You know what you are doing but no one else does.” - Stuart H. Britt

Having a great Marketing strategy in place is key to any business growing and tends to be one of the things that challenges business owners the most. So, what makes for a good Marketing strategy?…here are my top tips:

  1. Have at least 10 strategies running in your business at any one time. You can build this up slowly over time, but aim to have a diverse set of strategies running so that if one is not working the others continue to bring you leads.

  2. Patience. Marketing takes time, patience and can be trial and error.  If something is not working try doing it differently or adding to your strategy before stopping it.

  3. Marketing should be an investment not an expense. Make sure you are getting a good return in terms of sales v investment in Marketing.

  4. Test and measure! Always know your numbers!  It's key that you track the number of Leads, clients and Marketing investment for each strategy.

  5. Know your target market. Marketing is all about educating and communicating, understand who your potential customers are and what they need and tailor your marketing to them.

For more information or a gifted coaching session to see how you can start to put together a great marketing plan for business please contact me on


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