No more struggling for inspiration, creativity and ideas.
You know how it goes, you know you should be writing a blog regularly and even came up with several ideas and headings. Then when the time came for you to start to get creative your mind went completely blank. All ideas for content completely disappeared and you were left staring at a blank screen. We know how it goes, we all get some form of writers block. But how and where do you find inspiration when these moments appear?
Blogging is still a powerful influence for businesses. Businesses that blog get more visitors to their website, almost half of the companies in the US use blogs for the purpose of marketing their product or services. In fact 81% of marketers say their company blog is 'critical', 'important' or 'useful' to their business. Blogging started in the mid 1990s as a form of journaling - a hobby where you could share your thoughts and views with the world. In 1999 there were just 23 blogs, today there are over 1.5 billion blogs on the internet.
Blogging is a valuable source of content marketing leading to important inbound links. Whether you are one of the 33% of B2B with a blog or a small business that blogs who can expect to get 126% more lead growth than a small buisness that does not blog. The bottom line is that 81% of US online consumers trust information and advice from blogs with 61% of US online consumers making a purchase based on the recommendations from a blog.
The best time to post a blog is the morning, with peak reading around 10am. Although most engagement, which is what you are aiming for is, between 7am and 8am. As they say the early bird catches the worm.
Blog posts that were shared on Twitter and Facebook got 149% more inbound links than those not shared on social media at all. It will come as no surprise that including images with articles boosts the number of views by 95%.
Statistics and evidence of the benefits of blogging for your business aside you are still stuck to know where to start. That's why I've created 16 genius hacks to help you with inspiration, content ideas, creative designs and more.
Click here to find out more, or get in touch to see how we can help you with advice and guidance on how to create, where to post and how to get the most engagement from your blogs.
Statistic sources from a number of sites such as Quikrpost, eZaroorat, HubSpot, ThinkCreative & BlogHer